The top three technologies that they could not live without: Builder, Happy Returns and Algolia.
Everlane is a mens and womenswear clothing brand, founded in 2010. The company offers ‘radical transparency’ into its supply chain, and has always been digitally native. According to Crunchbase, Everlane has raised a total of $86.2M in funding over 7 financing rounds.
We had the pleasure to interview Ruchika Julapalli. Ruchika is the Head of Product @ Everlane, and is also a Venture Partner at Interlace Ventures. Ruchika hails from the U.K. and started her career in management consulting at Accenture before moving to PayPal, and later to Everlane where she became the brand's first ever Head of Product. Ruchika is also the former founder of Sku IQ, a technology company solving inventory organization challenges.
Building a commerce platform at scale that meets and exceeds customers needs. Ensure that we have the right resources working on the right priorities moving the right KPIs. It involves some risk taking and balancing the needs of the business and growth with customer experience and innovation. I spend a lot of time thinking through journeys for both the customer and our inventory.
We evaluate the impact that the new tool will have on customer experience and which KPIs it could move, specifically we quantify if there are revenue attribution or margin savings associated. Also the ease of integration, and the team’s willingness to do a pilot or define a POC together.
Honestly, it is a bit of both. Normally internally we may have a problem and want to evaluate build vs buy as a solution to it. We also forecast and invest in product strategy e.g. where do we want to play, and how can we win, which may necessitate seeking out partnerships.
Focusing on the customer experience, first, Builder, its the head to our commerce platform Second, Happy Returns, they’ve helped us to consolidate the entire post-purchase experience at Everlane.
Login + password management versus guest checkout. This area can be a mess. For us at Everlane, the larger context here is customer identity. We haven’t found tools yet that we love for managing customer identity.
I’d allocate it towards personalization and retention. How do we keep customers engaged and coming back? This answer lies in personalization and retention.
I think that what catches my eye is crisp use of language of what your product actually does - this sets you apart. Be crisp about the top 3 things that your product can do.